Developing the town’s identity and branding to attract more visitors was the initiative which businesses thought would provide the greatest benefit, with 83% of businesses rating this as important. Businesses also considered having a dedicated website and social media platforms to target more customers and clients and marketing campaigns for retailers, leisure and hospitality venues as important. Both of these aspects were considered to be top twenty initiatives, with 67% and 58% of businesses respectively rating these initiatives as beneficial. 42% of businesses perceived the town to be either poor or very poor during the day. 63% of businesses thought that events and animation in the
streets and open spaces would benefit them and help to make the town a more attractive place to visit.