Huddersfield is a great town – lets shout about it!
Businesses across Huddersfield say that ‘Developing the town’s identity and branding to attract more visitors’ is the most important initiative which would benefit their business according to latest research of business views of Huddersfield.
The research undertaken as part of the preparation of the business plan for the Business Improvement District identified that 83% of businesses in the town thought that their business would improve if there was a coordinated approach to marketing the town.
In 2017 Huddersfield Town Centre Partnership formed a Steering Group made up of businesses from across Huddersfield town centre and the surrounding area, representing professional services, retail and leisure to develop a Business Improvement District (BID).
BIDs were first introduced into this country in 2004 having worked successfully in the USA and Canada. There are now over 300 BIDs which businesses have voted for and are in operation across many towns and cities ranging from Altincham and Stockport to Manchester city centre and Leeds.
Vernon O’Reilly Chair of the Steering Group which has developed the BID Business Plan said, ‘One of the key concerns from businesses was the perception of Huddersfield which is very negative. We need to work hard at changing that by building on the heritage we have here and taking more care of our town centre. Some of the potentially attractive parts of the town are affected by anti-social behaviour which creates a bad experience for those who work in the town for those who visit’.
‘A Business Improvement District offers a great opportunity to come together as a collective voice with our own budget to support our businesses and change the perceptions of our town’.
The business plan, which will be put to the vote by businesses in later this month, includes initiatives such as marketing campaigns for retailers and cafes, restaurants and bars, having a dedicated web site to promote what’s on in Huddersfield and generating positive social media to start promoting the positive aspects of the town.
Businesses also considered that accessibility into and around the town was a key issue for people in cars, on buses and pedestrians. There also needs to be more things to do in the town in the daytime and the night-time for local people and to attract more visitors to the town. The BID proposal also includes plans to build on the successful events which already exist and create even more events and things to do generally.
If you are a business and would like more information about the BID or discuss any aspect of this business plan please e mail enquiries@Huddersfieldbid.co.uk Tel: 01484 599233 or go to www.Huddersfieldbid.co.uk